Privacy Policy

1. Privacy Policy for the ShopWell website, mobile app, and services

Elements of our Privacy Policy include the following:

  • The categories of personally identifiable information ("PII") we collect.
  • How we disclose your information.
  • How you can change your information.
  • What type of security we use to protect your information.
  • How we may change this Privacy Policy.

By submitting PII through our Website, you agree to the terms of this Privacy Policy and you expressly consent to the processing of this PII in accordance with our Privacy Policy.

Who We Are. The ShopWell website and its services, including the Mobile App and Missions, is owned by ShopWell Labs, Inc. Information collected by ShopWell's website, app, email address, or other methods of communication are all collected by ShopWell Labs, Inc.

A Note About Children. We do not intentionally gather PII about visitors who are under the age of 13.

A Note To Users Outside Of The United States. Your PII may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of PII may be less stringent than the laws in your country.


By ShopWell. If you contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. When you post messages on the bulletin board, chat room, blog or forum of our Website, the information contained in your posting will be stored on our service provider’s servers.

By Third Parties. The login areas of the Feedback Forum are operated by UserVoice, Inc. ("UserVoice"), a third party service provider. In order to leave a comment on our Website you must login to UserVoice and provide your email address. Any PII provided through the Feedback Forum is collected by on their servers from visitors and customers who use the Feedback Forum. That information is then shared with ShopWell and you hereby consent to UserVoice sharing that information with ShopWell. All information collected by UserVoice is governed by UserVoice's Terms of Service and Privacy Policy, which can be found at and ShopWell has no control over and cannot be responsible for UserVoice. If you wish to change or remove your PII at UserVoice, they may be reached at

If you have a Facebook, MySpace, Twitter, OpenID, Yahoo or Google account, UserVoice will allow you to log in to the ShopWell Feedback Forum using your login information from these sites. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network. Once you allow the Website to connect with these third parties, you will be able to use your login information from these third parties to log into the Website. UserVoice, and not ShopWell, will be collecting such login information from you.

By Google AdWords ShopWell makes use of the online advertising program Google AdWords and, within the framework of Google AdWords, of conversion tracking. The cookie for conversion tracking is set when a user clicks on an advertisement placed by Google. These cookies lose their validity after 30 days and are not intended for personal identification. When the user visits specific pages of this website and the cookie has not expired yet, Google and the software network can detect that the user has clicked on the advertisement and has been transferred to this website. Each Google AdWords customer is assigned a different cookie. It is thus not possible to trace cookies via the websites of AdWords customers. The purpose of the information gathered using conversion cookies is to generate conversion statistics for AdWords customers that opted for conversion tracking. The customers receive information on the total number of users that clicked on their advertisement and were transferred to a site provided with a conversion tracking tag. However, they do not receive any information that allows for identifying the user personally. Users that do not wish to participate in tracking can easily disable the cookie of the Google conversion tracker by changing the user settings of their web browser. These users will not be included in the conversion tracking statistics. Find out more on the Google Privacy Policy.

By Cookies. A cookie is a small text file that is stored on a user's computer for record-keeping purposes such as site visitation. We use cookies on this Website. We do not link the information we store in cookies to any PII you submit while on our Website. If you choose to disable cookies, some areas of our Website may not work properly.


Aggregate Information (non-personally identifiable). We share aggregated demographic and usage information about Website users with our business partners, such as product data providers, food manufacturers, and retail stores. This information does not identify individual users. We do not link aggregate user data with PII.

Mission Feedback. If you participate in a Mission, we share the feedback you provide with our Affiliates and business partners. We do not share your PII with our business partners. However, if you provide PII in your Mission feedback, it will be sent to our business partners.

Affiliates. We may share some or all of your PII in a non-aggregated form with our Affiliates, which are companies under common ownership with us, in which case we will require our Affiliates to honor this Privacy Policy. If another company acquires our company or our assets, that company will possess the PII collected by it and us and will assume the rights and obligations regarding your PII as described in this Privacy Policy.

Legal Disclaimer. We reserve the right to disclose your PII as required by law and when we believe that disclosure is necessary to protect our rights (or those of our Website users) and/or to comply with a judicial proceeding, court order, or legal process served on our Website.

Disclosure to Third Party Service Providers. We may share your PII with our third party service providers to provide you with the Website and Services. Except as otherwise stated in this Privacy Policy, these third party service providers are required not to use your PII other than to provide the services requested by Company. You expressly consent to the sharing of your PII with our service providers for the sole purpose of providing services to you.

Marketing. We do not share your PII with third parties for promotional purposes unless you have opted-in to such disclosure. If you have opted-in to have your PII shared, to opt-out from receiving further communications from any third party that is not our agent or service provider, please contact that marketing partner/affiliate directly. We will only contact you with promotional, product usage and customer service emails if you opt-in by providing us with your email address in our Feedback Forum, powered by UserVoice. When you receive such emails from us, you may indicate a preference to stop receiving further emails from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive. Despite your indicated e-mail preferences, we may send you notices of any updates to our Terms of Service or Privacy Policy.

Links To Other Websites. If you click on a link to a third party site, you will leave the site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your PII by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as ShopWell. We encourage you to review the Privacy Policies of any other service provider from whom you request services.

Bulletin Boards/Chat Rooms/Blogs/Forums. If you use a bulletin board, chat room, blog or forum on this Website, you should be aware that any PII you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the PII you choose to submit in these forums.

Social Media (Features) and Widgets. Our Web site includes Social Media Features, such as the Facebook Like button [and Widgets, such as the Share this button or interactive mini-programs that run on our site]. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


Service-related Announcements. We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Mission Offers. We will send you an invitation to participate in a Mission if you appear from your Profile to meet the qualifications for that Mission, and we will send you updates regarding the end date for those Missions.

Customer Service. Based upon the PII you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email.

Updating Personally Identifiable Information. . If your PII changes, or if you no longer desire our service, you may update or deactivate it by making the change on our member information page, by emailing our Customer Support at, at the contact information listed below. We will respond to your request within 30 days.


We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at [We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.]


The security of your PII is important to us. We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your PII, we cannot guarantee its absolute security.


If we decide to change our privacy practices, we will post those changes to this Privacy Policy, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we change how we use your personally identifiable information, we will notify you here, by email, or by means of a notice on our home page. Any material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Website. These changes will be effective immediately for new users of our Website.


Any questions about this Privacy Policy should be addressed to, or by mail to:

677 Laurel Street
Suite 201
San Carlos, CA 94070