See who’s talking about ShopWell. Aw, we’re blushing!

ShopWell and Produce for Better Health Foundation Join Forces to Bring Rich Content to Shoppers

October 18, 2014

Popular nutrition personalization app will include PBH's proprietary content in its healthy eating tips that reach more than a million shoppers.

YottaMark Inc. today announced that it has entered a partnership with  Produce for Better Health Foundation (PBH) to bring new produce-centric rich content into its popular ShopWell food nutrition app. The app, which already has almost 2 million registered users, provides personalized nutrition advice and product recommendations by scanning a UPC barcode from a product label. ShopWell’s patented algorithms calculate food scores based on the user’s age, gender and dietary goals, such as lowering blood pressure, as well as dietary preferences and food allergies – and can recommend healthier ‘trade ups’.

The app also sends nutrition advice personalized to the user’s dietary goals, and will now benefit from the rich, proprietary content created by PBH.

"PBH’s mission is to help people eat more fruits and vegetables, as this is a well known path to better health" said Elizabeth Pivonka, Ph.D., R.D., President & CEO of  Produce for Better Health Foundation. "Our partnership with ShopWell gives us a powerful new channel to reach more shoppers with timely, helpful, personalized guidance wherever they are – in the aisle or in the kitchen.  ShopWell is blazing a trail to use digital tools to make a positive impact in changing the way people eat for better health."

ShopWell will include PBH-created content that promotes the increased consumption of fruits and veggies and  messaging associated with the Fruits & Veggies—More Matters national health campaign in its weekly Quick Tips and Health News to ShopWell users based on their personal dietary goals.  Not only will this partnership amplify PBH’s reach, but will also provide measurable levels of engagement with each piece of content.

“Sticking to your health goals when shopping for groceries can often be challenging. ShopWell is committed to creating an engaging and rich experience that draws on the best, most trusted expertise in dietary guidance.  PBH’s leadership in promoting better health for more than 20 years makes them the ideal partner for us” said ShopWell’s CEO, Charlie Piper.

This partnership demonstrates the company’s commitment to ‘making the world a better place to eat’.

About YottaMark
YottaMark, Inc. provides innovative solutions for quality food and healthy living. The ShopWell brand provides food recommendations to shoppers based on their personal health and wellness profile, and provides suppliers with analytics to better understand shopper behavior. HarvestMark® is the industry-leading fresh food insights and traceability platform from YottaMark. HarvestMark branded solutions deliver transparency and unmatched insights for the fresh supply chain that drive sales and profit. Visit, or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc. visit

About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit and Follow Fruits & Veggies—More Matters on Facebook or Twitter.