See who’s talking about ShopWell. Aw, we’re blushing!

Mackenthun's Supermarket Launches ShopWell Nutrition Scoring In-store to Offer Personalized Health Information

April 23, 2014

The Waconia-based retailer takes the lead in giving shoppers the information they need to make better decisions to achieve their health goals

Mackenthun's Fine Foods is rolling out a suite of innovative nutrition tools aimed at helping shoppers make better decisions about the food they consider and buy. Through the partnership with ShopWell, a personalized nutrition app, shoppers in Mackenthun's will be able to learn about the health benefits of foods, find healthier alternatives for their nutrition goals, and avoid allergens.

ShopWell's patented personalized nutrition scoring algorithm was developed and is maintained by Registered Dietitians based on USDA guidelines and the latest nutrition research. It takes into consideration the age group and gender of an individual as well as their health goals, wants and don't wants, and food allergies. By cross-referencing the ingredients in food products with an individual's unique profile, ShopWell instantly generates a personalized nutrition score that indicates whether the food is a good fit. For Mackenthun's shoppers it's as easy as entering their profile, scanning a product barcode with a smartphone, and getting their personalized score.

"Nutritional requirements can vary drastically from person to person" advised Lara Felton, RD, dietitian at ShopWell. "The best way to prevent and control conditions like high blood pressure, obesity, osteoporosis, and diabetes is through diet but nutrition recommendations become very confusing when you have multiple conditions coupled with allergies."

The ShopWell nutrition score will also be printed out on shelf labels to help those who don't have the ShopWell app. Although it is not personalized, this score allows shoppers to quickly compare the relative health benefits of similar products while in the grocery aisle.

"Nutrition is a key part of our Health and Wellness Program" said Ed Gardeski, General Manager at Mackenthun's Fine Foods. "The nutritional requirements of our shoppers are more diverse than ever and we are committed to helping them develop eating habits tailored to enhance their health and wellbeing without sacrificing the quality and flavor they have come to expect from Mackenthun's."

Health and nutrition is increasingly more important in the shopping behaviors of grocery store patrons. Baby Boomers are starting to retire and place more importance on preventing or controlling conditions like high blood pressure, osteoporosis, and diabetes. Generation X is looking for healthier alternatives as high profile food scares, like artificial coloring linked to hyperactivity in children, have them questioning which foods are safe for their families. And finally, Millennials are getting to the age where their metabolism is slowing down and a junk food diet is no longer an option—naturally they are turning to technology for help. Mackenthun's is now able to serve each of these segments by giving them the tools and product selection to take control of their health and wellness goals. By empowering the shoppers with nutrition information Mackenthun's is ensuring a healthier, more robust, and longer living community.

About Mackenthun's

Mackenthun's Fine Foods under fourth and fifth generation ownership is the oldest independently owned grocery store in Minnesota. For Ninety-seven years the Mackenthun family has brought innovation and unique signature products to Waconia and the surrounding communities. Customer and Employee relationships are main components of Mackenthun's food experience which engages both through education, entertainment, and quality products and services. Visit us at

About ShopWell

ShopWell takes the legwork out of deciphering nutrition labels by providing you with a single score for the food products that interest you, based on your unique needs. Specifically, the patented ShopWell scoring system assesses a product based on your age range, gender, and how well the product meets your ingredient and nutrition preferences. The ShopWell brand provides personalized food recommendations to shoppers through the free ShopWell mobile app on iOS and Android, or through the ShopWell Web site. Over 1.3 million people have registered for the service.