See who’s talking about ShopWell. Aw, we’re blushing!

Mackenthun's Supermarket Partners with ShopWell to Offer Nutrition Personalization and Gain New Shopper Insights

February 10, 2014

Popular personalized nutrition scoring app now gives retailers insight into their shoppers' behavior.

REDWOOD CITY, Calif., Feb. 10, 2014 -- YottaMark Inc. today announces a partnership with Waconia, Minnesota-based Mackenthun's Supermarket to provide insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app. Shopper preferences and behaviors can now be segmented by gender, age, food allergies, or nutritional goals like weight management, high-fiber, or gluten-free. Through this partnership, Mackenthun's will make the health and wellness of its shoppers the cornerstone of its business strategy.

"Shoppers increasingly want to reach for their mobile phone when shopping," said Charlie Piper, CEO of YottaMark. "ShopWell is disruptive because it's personalized, mobile and useful. It's like taking a Registered Dietician on your trip to the store. Retailers like Mackenthun's can now use our data not only to help their customers make better decisions about the food they buy, but also make better decisions about what they offer in their stores."

ShopWell's patented algorithms take the legwork out of deciphering nutrition labels by providing shoppers with a single score and red, yellow, green ratings for food they scan, based on their unique needs. Specifically, the ShopWell scoring system assesses a product based on the shopper's age, gender, health goals and how well the product meets their ingredient and nutrition preferences. The app even recommends healthier items if the product scanned is not a good fit – helping shoppers develop a healthier diet. Mackenthuns then has access to anonymized, aggregated shopper data to help shape decisions on product mix, merchandizing, and promotions.

ShopWell's patented algorithms take the legwork out of deciphering nutrition labels by providing shoppers with a single score and red, yellow, green ratings for food they scan, based on their unique needs. Specifically, the ShopWell scoring system assesses a product based on the shopper's age, gender, health goals and how well the product meets their ingredient and nutrition preferences. The app even recommends healthier items if the product scanned is not a good fit – helping shoppers develop a healthier diet. Mackenthuns then has access to anonymized, aggregated shopper data to help shape decisions on product mix, merchandizing, and promotions.

"The ShopWell partnership will enable us to better serve our health and wellness focused shoppers" said Ed Gardeski, General Manager at Mackenthun's Fine Foods. "The nutritional requirements of our shoppers are more diverse than ever and we are committed to helping them develop eating habits tailored to enhance their health and wellbeing without sacrificing the quality and flavor they have come to expect from Mackenthun's."

About YottaMark

YottaMark, Inc. provides innovative solutions to the food industry. The ShopWell brand provides personalized food recommendations to shoppers based on their health and wellness profile through the free ShopWell mobile app on iOS and Android, or through the ShopWell Web site. Over 1.3 million people have registered for the service. ShopWell Insights provides on-demand tools and analytics to help deliver shopper intelligence through surveys and scan data. Visit ShopWell.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc. visit www.YottaMark.com.

About Mackenthun's Supermarket

Mackenthun's Fine Foods under fourth and fifth generation ownership is the oldest independently owned grocery store in Minnesota. For Ninety-seven years the Mackenthun family has brought innovation and unique signature products to Waconia and the surrounding communities. Customer and Employee relationships are main components of Mackenthun's food experience which engages both through education, entertainment, and quality products and services. Visit us at mackenthuns.com.